For this project, I had to pick a publishing house to rebrand.

I picked “Arkham House,” a small publishing house located
in Wisconsin that has been around for over 80 years. It has its
focus on publishing weird fiction and H.P. Lovecraft books, its
name derives from Lovecraft’s fictional city, Arkham.

Upon research, I identified an element in Arkham, its gambrel roofs;
so I decided to create the simple shape and allow that to create a system.

For the typography, I decided to use Coluna and add special characters
that fit the system, its gothic elements fit right in with the concept.