IDENTITY /
FREEFORM


In this assignment, I had to focus on a cause
for social change and create a movement and
a graphic system that was appropriate. I choose
prison reform, and I created Freeform. The system
shows something crooked and unfair in our society.

For this project, I developed a logo, a website, a zine,
six posters, and merch. Also, a public installation called
“Forever Home.” It has the purpose of bringing to light the
injustice that some people who fall into the prison system
go through, and how hard it is to get out of it.